Books
International journal of management and marketing research
Image transfer in corporate event sponsorship: Asessing the impact of team identification and event-sponsor fit| Marketing mix and branding: competitive hypermarket strategies| Revisiting consumer environmental responsibility: a five nation cross-cultural analysis and comparison of consumer ecological opinions and behaviors| Management competencies: are they related to hotel performance?| A value-creating network analysis from software business| Electronic data interchange in developing countries: lessons from South Africa| Evaluating effective leadership qualities of managers in day-to-day work of banking sector in Pakistan| The relationships between select situational and dispositional constructs and informal accountability for others
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